G Adventures is entering its Swiftie era.
The adventure tour operator has announced that it will be giving away 75 tickets to "Taylor Swift: The Eras Tour" concerts in a new global campaign.
The You Belong With G Experience campaign will select the company's top-selling advisors around the world each month between January and July 31 as winners of the coveted concert tickets.
Two U.S. winners will be announced at the end of January, followed by one winner selected each month between February and July.
The company says its You Belong With G Experience campaign is a way to give back to its advisors in a spirit of camaraderie that's similar to the community Swift has built among her fans.
"It was 1989 when I dreamt up the concept for G Adventures, and our travel community has truly been with us throughout the eras," said Bruce Poon Tip, G Adventures founder and chairman. "We want to create happiness and community for our agency partners in the same way G Adventures does for its travelers and Taylor does for her fans. It's a love story."
Travel advisors who win tickets through the campaign will attend concerts in New Orleans, Toronto or London. U.S. winners will attend the New Orleans concert.
UPDATE: This story was updated to clarify that G Adventures is giving away 75 tickets globally.
